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Our Brand

We are blooming our elegant and cosy lifestyle products on sustainable looms. In other words, we exist to design and deliver high quality, hand-finished products for our customers' everyday comfort and well being . Every material under our brand's umbrella is carefully chosen with regard to its environmental effect.


WHAT MAKES US DIFFERENT

WE USE HIGH QUALITY MATERIALS
We take great care to select the highest quality materials like Long Staple Cotton. Turkish Cotton allows us to obtain the best result, we call it AIR TOUCH ®. It is premium cotton that has extra long fibers. Using longer fiber cotton in spinning yarn means fewer joins. Fewer joins results in stronger and smoother cotton threads. As a result our products becomes even softer, fluffier, and more absorbent with successive washings.  


WE TEST AND CONTROL
Our testing standards ensure products don’t pill, fade or shrink. Each and every product is inspected three times by our suppliers' quality control team to ensure that they are perfect after weaving, dyeing, stitching and inspected two times by our internal inspection team before shipment is made to our warehouse and before we sent it to you. 


WE ARE OBSESSED WITH DETAILS
Every product is designed carefully by our in-house design team to last forever with the timeless details. Personalization is the final step which makes our product unique and special.  All products are crafted by our team in most detailed manner.

 

WE CARE
We do care about the environmental impact of our bussiness, we aim to avoid the depletion of natural resources in order to maintain an ecological balance. Our finished products are PVA Free and free from any substances that might harm you or the environment. Our products are Oeko-Tex and STeP certified.
All paper materials used in our products are produced from recycled materials without damaging the forests. We prefer FSC certified products. Our packaging materials are 100% recyclable. Our suppliers are requested to use minimum packaging material when shipping our products to us. We do our best to avoid unnecessary waste.

Read More on our Sustainability Policy


WE FOLLOW STRICT RULES OF CONDUCT
We work with service providers that comply with ethical rules and norms that we are eager to comply with.


It is the details that makes the difference